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	<title>Building Materials Products Channel Marketing Advertising Blog &#187; buildings</title>
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	<lastBuildDate>Fri, 20 May 2011 15:57:21 +0000</lastBuildDate>
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		<title>The Market for Sound Control</title>
		<link>http://blog.interruptmarketing.com/2010/05/20/the-market-for-sound-control/</link>
		<comments>http://blog.interruptmarketing.com/2010/05/20/the-market-for-sound-control/#comments</comments>
		<pubDate>Thu, 20 May 2010 09:23:57 +0000</pubDate>
		<dc:creator>Mark Mitchell</dc:creator>
				<category><![CDATA[Housing]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Noise]]></category>
		<category><![CDATA[Shared Articles]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[appliances]]></category>
		<category><![CDATA[buildings]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[homes. housing]]></category>
		<category><![CDATA[insulation]]></category>
		<category><![CDATA[Owens Corning]]></category>
		<category><![CDATA[Soun]]></category>

		<guid isPermaLink="false">http://blog.interruptmarketing.com/?p=63</guid>
		<description><![CDATA[Lowering the noise level in homes has been a trend in both residential and commercial buildings for a number of years.  Sometimes it’s to enable people to comfortably live close to noisy environments such as in inner cities, next to freeways or even airports.  Other times it’s to lower the noise levels within structures by [...]]]></description>
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<p>Lowering the noise level in homes has been a trend in both  residential and commercial buildings for a number of years.  Sometimes  it’s to enable people to comfortably live close to noisy environments  such as in inner cities, next to freeways or even airports.  Other times  it’s to lower the noise levels within structures by lowering the sound  levels in appliances such as washers, dryers, dish washers and  refrigerators.  And then there is the quest to lower sound transmission  between rooms so we don’t hear every bathroom flush, discussion or  television program from other rooms in our quest for solitude.</p>
<p>As most noise levels are not as regulated in the US as they are in  Europe, most of our sound control efforts have been driven by  manufacturer’s and builders as a means to differentiate themselves and  provide a unique benefit.  Unfortunately most of these efforts have now  become a confusing commodity much like the green and energy saving  efforts that are now basically meaningless as everyone claims them with  no way for consumers to evaluate their performance.  This is also caused  by manufacturers only thinking of their products when it takes a system  approach to be successful.  A well insulated house with poor windows  won’t save much energy.  A single quiet appliance won’t do much to  reduce the sound levels within a structure.</p>
<p>The other factor driving the quest for better sound control is  manufacturers who see this as an easy way to dramatically increase their  sales.  For years insulation manufacturers such as Owens Corning see  this a way to literally double the amount the amount of insulation in  every house, even though the addition of insulation to interior walls  actually does very little to lower sound levels.</p>
<p>The fact that <a href="http://www.nytimes.com/2010/05/30/books/review/Conover-t.html?scp=1&amp;sq=ted%20conover&amp;st=cse" target="_blank">three new books </a>have  recently been written about noise in our lives shows that the interest  is still there.  Perhaps if everyone took a step back and read these  enlightening books, they would better see what noise really represents  to people which would give them a fresh perspective on the why of noise  rather than just the what.  It may be as simple as a new definition of  the benefits of sound control instead of the features.  Sounds like  sales 101 to me..</p>
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